Founded by Phalgun Polepalli and Shwetha Badarinath in May 2018, DICE Toy Labs is India’s first D2C (direct-to-consumer) brand of toys and games. It has built a product line with a unique modular model. Its first game Yudhbhoomi is currently open for orders. An online-first brand, DICE Toys has already built a loyal fan community of over 37,000 followers on social media. Its first MVP was sold out in less than two months and plans to launch two new products in the next few months.