While businesses spend billions of dollars in acquiring customers, high-intent inbound calls from customers and prospects often are ignored or under-serviced. This lost opportunity, especially for small businesses is a result of inefficient, offline and manual processes. Missed customer calls is estimated to result in business loss of over $10bn for small businesses in US alone. Emitrr, founded in Jan 2020 by Anmol Oberoi (ex Tracxn, Wingify) and Pulkit Gambhir (ex Heymojo, Anaek), is helping small businesses address this ‘missed’ opportunity with its human-like smart receptionist. Live with over 20 customers in 100 locations the US and early revenues.